There’s a popular business aphorism that the reason “why” you do something is sometimes more important than “what” it is you’re actually doing. After all, the “what” may change over time, as you adopt new business processes and pursue new business opportunities; but your “why” is likely to hold true, as long as you stay …(Read More)
Enhancing Your Designs with Stock Photos
Stock photos add appeal to your designs. Whether you are writing a blog post, creating a web page, or composing a Tweet, including visual imagery will increase user engagement. You might also want to include stock photos in your other marketing materials: including advertisements, and packaging design. Copyright Considerations Always be careful to adhere to …(Read More)
What is Branding?
Like many small business owners seeking new growth, you may have heard the idea that your business would benefit from “branding.” But what is branding, anyway? If the concept seems nebulous, that’s because it can include so much! Your “brand” is anything your customers and prospects might associate with your business. What you think of first …(Read More)